Hungry Little Minds is the new Department for Education campaign that encourages parents and carers to adopt positive activities and behaviours to boost children’s communication, language and literacy development.

The three-year campaign, which launched with social media and online adverts today, aims to help parents understand that they have a massive impact on their child’s learning. Reading, playing and chatting with them are simple things they can do to help them develop, even when they are too young to say much back.

Parents can access tips and activities from https://hungrylittleminds.campaign.gov.uk/ and also search for activities in their area using a new postcode finder service.

Parents . . .

Children soak up every little bit of stimulation you can give them. It’s all the little things that make a big difference with the development of their speech and understanding of words.

Everyday moments can be used to boost your child’s learning, and they are interested in all sorts of things.

The Hungry Little Minds campaign provides lots of simple tips and activities that you can slot into your routine and that children love:

  • Kids will make a game out of almost anything. When you play with them you can see their imaginations light up. Whether it’s I spy while on the bus, peek-a-boo at bath-time or even a game of teddy bears’ picnic at tea-time.
  • Kids love to talk about all sorts of things. It all goes in, even when they’re too young to say much back. So just go with what they are interested in.
  • Kids love it when you read with them. It all goes in. Every single word. From a book, a magazine, even a shopping list.

Search Hungry Little Minds for simple tips and activities or to find out what’s available where you live and help set them up nicely for school.